Gold bullion represents physical gold held directly by an investor or collector rather than merely owning exposure to gold through a paper or financial instrument. JM Bullion has specialized in physical precious metals since its founding in 2011, with gold forming a central part of its online retail offering alongside silver, platinum and palladium. The company works with mints and distributors and states that new inventory is carefully inspected, while its established product range includes physical gold in recognized forms such as bars and coins. JM Bullion surpassed $10 billion in total sales in August 2023 and continues to operate as a major online precious metals retailer.

JM Bullion Europe brings this established experience in physical gold bullion to European customers as part of the company’s expansion into the region. Gold bullion can provide investors with direct ownership of tangible precious metal, while different bar and coin formats allow buyers to select products according to their individual preferences and objectives. Through its European operation, JM Bullion provides a dedicated platform for customers to explore physical gold and understand the products, pricing and considerations associated with bullion ownership. JM Bullion currently serves customers in the United Kingdom and Germany as its European expansion continues, with further markets subject to the necessary regulatory approvals.